The truth about branding your van — from someone who’s seen it all.
Hi, I’m Al — founder of DW Signs — and I want to share something I’ve seen over and over again since I started out as a signage apprentice back in October 2004.
One of the most common questions I hear is:
“Should I wrap my van, or not?”
Even now, in 2025, plenty of business owners are still hesitant. So, let’s break it down. I’ll give you just one reason not to, and a bunch of solid reasons why you absolutely should.
Why not to do it?
Honestly, there’s only one reason that ever really comes up:
Bad driving.
If you drive like a maniac, cutting people up, speeding, or blocking drives — yes, having your number and brand plastered on your van might get you some unwanted attention. Bad reviews, angry phone calls, the works. And yep, it still happens.
But if that’s not you — read on.
Why you should do it:
First impressions matter. Pulling up in a clean, well-branded van sends a message straight away:
- You take your business seriously
- You’re organised, proud, and professional
- You’ve invested in your image, and that builds trust
When the van doors open and the tools are lined up neatly, it’s another layer of confidence for the customer. People notice that.
Now think about this: driving around town, even doing regular jobs — your van gets seen by hundreds of people a day. That’s marketing power most businesses don’t even realise they’re missing.
Branding vs Paid Ads — Let’s Compare:
A professional wrap on a van might cost around £3,000. At first glance, you might think, bloody hell, that’s a lot. But let’s break it down:
- Wrap lasts 4–5 years
- Works 24/7 — even parked
- Seen by 100+ people per day
That works out to roughly £50/month — way less than you’d spend on paid ads or SEO. And unlike online ads, your van isn’t competing in a noisy feed. It’s on the road, in real life, making impressions that stick.
If you’re a local business doing B2B or B2C work in your area, not wrapping your van is like letting money walk past you.
But Here’s the Catch:
Not all wraps are good wraps.
Just slapping your logo on the side won’t cut it.
If you’re in high-end kitchens, you don’t want a van that looks like a boy racer’s motor. Design matters. Branding should reflect your style, values, and level of professionalism.
This is where a proper sign company steps in — one that understands layout, colour balance, typography, and branding. One that cares about your name as much as you do.
Final Word:
You’ve already made the investment in your business. Don’t miss the chance to show it off.
Let us help you create van graphics that are striking, professional, and built to work — day in, day out — just like you.
We’ve been doing this since 2004, and we still get excited when we turn a blank van into a mobile brand ambassador.
Let’s bring clarity to your customers — and make sure your van is more than just transport.
It’s your most powerful advert on wheels.
