The aroma of freshly baked pretzels, croissants, and other delectable treats fills the air at House of Pretzel in Plymouth. To match the enticing smells, we were tasked with custom building signs that would be as inviting and appetizing as the baked goods themselves.
For the main entrance, we designed and installed a striking sign tray. The tray features a vibrant print showcasing the House of Pretzel logo and mouthwatering images of their signature pretzels, croissants, and other baked delights. This eye-catching display immediately draws attention and entices passersby to step inside.
To further enhance the visual appeal, we adorned the windows with captivating images of pretzels, creating a tempting window display. Inside, we strategically placed posters showcasing the variety of products offered, from classic pretzels to innovative creations. These visual cues tantalize the senses and encourage customers to explore the menu.
But the real showstopper was a custom-shaped, oversized pretzel we created for the side of the building. Standing at an impressive 120cm tall and 25cm thick, it resembled a real pretzel, adding a unique and memorable touch. We crafted this giant pretzel from high-density urethane (HDU) foam, carefully painted with water-based paint, and mounted it on a sturdy metal structure.
As metal fabricators, we were able to create the metal structure in-house, ensuring a perfect fit and robust support. This project highlights our ability to handle all aspects of signage creation, from design and printing to custom fabrication. By doing everything in-house, we maintain complete control over timing and pricing, allowing us to deliver high-quality results efficiently and cost-effectively.
The result is a truly inviting and engaging space that perfectly reflects the warmth and charm of House of Pretzel. The signage not only highlights their delicious offerings but also creates a welcoming atmosphere that encourages customers to come in and savor the experience.
We believe that effective signage is more than just advertising; it’s about creating an experience. For House of Pretzel, we aimed to capture the essence of their brand – tradition, quality, and a love for delicious baked goods – and translate it into a visually compelling and inviting storefront.
